Wieden+Kennedy Delhi recently partnered with Nike to create “Da Da Ding”, a campaign that highlights the strength of female athletes in India. In a powerful music video directed by award-winning director François Rousselet, some of India’s star athletes including Joshna Chinappa, Jyoti Ann Burrett and Ishita Malaviya are featured displaying just how the women are to their sport. Here is a snapshot of some of the women who are breaking barriers.
Ishita Malaviya is India’s first professional female surfer whose goal is to promote India’s coastline as an international surfing destination. The once upon a time journalism student started India’s premier surf school called The Shaaka Surf Club in Manipal in 2007, where she introduces beginners to the sport.
Hakke is on the rise to becoming one of India’s well-known sprinters. The athlete, who sprinted to 100m gold in 12.55 secs in 2015, has also set many new records in her sports field over the past few years. She is a trainee at the VPM Sports Academy in Mumbai.
A woman of firsts, Chinappa was the first Indian to win the British Squash Championship title in 2003 in the under 19 category and was also the youngest Indian women’s national champion. She is currently the country’s reigning squash champion and in July 2016, ranked 10th in the world.
At the age of 21, she is recognized as one of the best forward players in Indian women’s hockey and was also the youngest player (at the age of 15) in Indian hockey history when she represented the national team in the 2010 World Cup.
Subbiah is a high performance trainer at the Zela Luxury Heath Club in Bangalore. She is a Nike Training Club (NTC) Elevated Trainer and has a Black Belt in Indian Karate.
Jyoti Ann Burrett
She is the striker of the Indian women football team. She graduated with a Master’s degree in Sports and Health Science from the University of Exter, but ultimately decided to follow her passion and chose to play football.
The movie Bend it like Beckham inspired her to “play more seriously and do something big in football”. The seemingly life long football player has gone on to do just this. Hans has played for the Tottenham Hotspur Ladies F.C and WFC Fulham (formerly Fulham LFC). She trains and coaches up an coming talent in India.
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